ODKAZ: https://www.skoleni-kurzy.eu/kurz-82459



Kurz: Content marketing


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Tento kurz pořádala firma: © ICT Pro s.r.o. – Kurzy, školení, konzultace ICT a Soft Skills - Brno - Žabovřesky
 



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  • Popis kurzu
    Content marketing - s certifikátem


    Lektoři kurzu


    'Lektoři z firmy: ICT Pro s.r.o. - školení garantují zkušení profesionálové z praxe z týmu Strict Professionals'


    [Kurz] Program kurzu (obsah přednášky/semináře/rekvalifikace/studia) ...


      Start with why
    • Product vs. solution
    • Information vs. emotion
    • Content marketing and classic advertising


      What to write?
    • But that was the case…
    • Thank you for purchasing
    • The best of the best
    • What a customer gets to say
    • Did you know that…?


      Content strategy
    • Specific heading and numbers
    • Principles (honesty, believability, honesty, fairness)
    • Even failure can be used to your advantage


      Channels
    • WWW
    • Blog
    • Social networks
    • Video
    • Personal meeting
    • Sales Offers
    • PR
    • Recommendation
    • Lectures and presentations
    • Networking


      Success prerequisites
    • Consistency
    • Long-term strategy
    • Concentration


      Conclusion, summary, discussion


    [Kurz] Obsah kurzu/školení...

    We live too fast and have no time to read product labels. We need to get the information as quickly as possible and in the most attractive way. This means a lot of trouble for graphics and copywriters. In addition, internet with its abundance of sources can create an information overload.

    On the course, we will show you how to create the right content that not only catches the attention, but tells the customer the essentials in a nutshell. A well-structured website (and not just the web) will help the customer quickly find what they are looking for and buy the product that meets their requirements.
    This approach can be utilized at all levels of marketing, including social networking, sales offers, networking, and other tools.

    The course is designed for copywriters, graphics, webmasters, marketers and others who work with marketing and whose content strategy is not consistent.

    • Start with why
    • Start with why
    • What to write?
    • Content strategy
    • Channels
    • Success prerequisites


    [Kurz] Cíl školení / poznámka ke kurzu...

    We live too fast and have no time to read product labels. We need to get the information as quickly as possible and in the most attractive way. This means a lot of trouble for graphics and copywriters. In addition, internet with its abundance of sources can create an information overload.
    On the course, we will show you how to create the right content that not only catches the attention, but tells the customer the essentials in a nutshell. A well-structured website (and not just the web) will help the customer quickly find what they are looking for and buy the product that meets their requirements. This approach can be utilized at all levels of marketing, including social networking, sales offers, networking, and other tools.
    The course is designed for copywriters, graphics, webmasters, marketers and others who work with marketing and whose content strategy is not consistent.


    ODKAZ: https://www.skoleni-kurzy.eu/kurz-82459


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    Poslední aktualizace: 2024-01-01 16:04:21

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